The Russian Cosmetics and Beauty Equipment Exhibition (Inter CHARM Moscow) will be held at the Crocus Expo International Exhibition Center in Moscow, Russia. The exhibition is organized by Inter CHARM and is held twice a year. The Russian Cosmetics and Beauty Equipment Exhibition is designed for general cosmetics and beauty equipment product providers and has become the largest exhibition in Russia and the Central and Eastern European region.
The exhibition allows visitors to learn about the latest achievements, theoretical foundations, and practical experiences in the field, which can be applied to aesthetics, beauty, nail services, and salon management. The professional training programs offered at the exhibition have become an important business event. Since 1994, the Inter CHARM Moscow, an international beauty and grooming exhibition in Moscow, Russia, has provided a platform for small and medium-sized enterprises as well as novel products to showcase themselves. In recent years, Inter CHARM Moscow has gradually transformed into the most influential beauty exhibition in Eastern Europe, attracting many enterprises interested in the Russian and Central and Eastern European markets every year. The Inter CHARM Moscow, a Russian cosmetics and beauty equipment exhibition, has been a gateway for multinational companies to enter the Central and Eastern European market for many years. Nowadays, over 40% of exhibitors, namely multinational exhibitors, are seeking opportunities to occupy market share and achieve rapid development in the Russian market.